Client: Straberi
Industry: Beauty & Personal Care
Project Scope: Visual Brand Identity Design

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About Straberi
Straberi is a fun, fresh, and inclusive personal care brand offering beauty accessories and self-care essentials at an accessible price point. The brand celebrates individuality, self-expression, and joy in daily beauty rituals—designed especially with Gen Z in mind.

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Challenge
Straberi needed a bold visual identity that captured their playful personality while appealing to a young, trend-driven audience. The branding had to stand out on retail shelves and online marketplaces, balancing fun with clarity and brand recognition.

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Solution
We created a vibrant, youthful visual identity centered around bold typography, juicy color palettes, and cheeky design elements. The logo is simple yet expressive, allowing for versatile application across packaging, digital content, and promotional materials. Visual cues were inspired by candy wrappers, pop culture, and nostalgic Y2K aesthetics to resonate with Straberi's target demographic.

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Deliverables

• Logo suite

• Color palette and type system

• Brand pattern and visual elements

• Packaging design templates

• Social media visuals

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Results
The new identity launched across digital and retail platforms with strong audience engagement and positive feedback. Straberi's bold, cohesive look has helped the brand grow its recognition and stand out in the saturated beauty space.