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Elevate Your Brand with Visualbrand's Expertise

Visualbrand specializes in delivering tailored branding and design solutions for businesses in New York. Our expertise spans creating compelling B2B designs, corporate gifts, and branded merchandise that stand out. By combining creativity with strategy, visualbrand ensures your brand resonates with your audience, driving engagement and loyalty. Let visualbrand bring your vision to life.

At VBD we partner up with the right talent to create customized solutions for your needs.

Case Study

Client: Straberi
Industry: Beauty & Personal Care
Project Scope: Visual Brand Identity Design

About Straberi
Straberi is a fun, fresh, and inclusive personal care brand offering beauty accessories and self-care essentials at an accessible price point. The brand celebrates individuality, self-expression, and joy in daily beauty rituals—designed especially with Gen Z in mind.

Challenge
Straberi needed a bold visual identity that captured their playful personality while appealing to a young, trend-driven audience. The branding had to stand out on retail shelves and online marketplaces, balancing fun with clarity and brand recognition.

Solution
We created a vibrant, youthful visual identity centered around bold typography, juicy color palettes, and cheeky design elements. The logo is simple yet expressive, allowing for versatile application across packaging, digital content, and promotional materials. Visual cues were inspired by candy wrappers, pop culture, and nostalgic Y2K aesthetics to resonate with Straberi's target demographic.

Deliverables

Logo suite
Color palette and type system
Brand pattern and visual elements
Packaging design templates
Social media visuals

Results
The new identity launched across digital and retail platforms with strong audience engagement and positive feedback. Straberi's bold, cohesive look has helped the brand grow its recognition and stand out in the saturated beauty space.