Updated: Jul 1, 2021
What is Branding?
Branding is the marketing practice of actively shaping your brand. It is the name, story, symbol, or design that is easily identifiable as belonging to your company.
Branding makes a memorable impression on consumers and allows your customers and clients to know what to expect from your company.
Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Why Is Branding Important?
• Branding Helps You Stand Out From The Competition
Branding is how a company gets recognition and becomes known to the consumers. The logo is essentially the face of the company. It doesn’t matter what kind of company, what industry, or type of customer you’re after—if you’re in business, chances are you’ve got competition. Branding helps you establish the ways in which you’re different, special, and unique. And it shows your customers why they should work with you instead of your competitors.
• Increases The Value Of Your Business
A strongly established brand can increase a business's value by giving the company more leverage in the industry. People are more likely to purchase from a business that appears polished and legitimate, this makes it a more appealing investment because is a firmly established place in the marketplace.
• Creates Trust
When everything about the business features the same look, feel, and colors of the logo, it reinforces the sense that your business is reputable and a consistent expert in its field. A professional appearance and well-strategized branding will help the company build trust with consumers, potential clients, and customers.
People are more likely to do business with a company that has a polished and professional look. Being properly branded gives the impression of being an industry expert and makes the public feel as though they can trust your company, the products and services it offers, and the way it handles its business.
• Generates New Customers
Strong branding means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust.
Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique. The most profitable companies, small and large, have a single thing in common: They have established themselves as a leader in their industry by building a strong brand, starting with a strong logo.
• Inspires And Improves Pride And Satisfaction In Employees
When employees understand the mission of a business they are more likely to feel that same pride and work towards the same goals the business owner has set. When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do as well as going above and beyond the expectations of the job.
Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your employees.
• Supports Marketing Efforts
Advertising strategies and techniques will directly reflect the brand. The use of promotional products from trusted companies makes it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals. Adding your logo to apparel, packaging, and printed materials to spread the word about your business can help you stand out from the competition.
• Improves Recognition
One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company. The right branding (including designing an impaction logo, website, and other brand assets) helps you carve out a distinct style, and it increases your brand recognition in the market.
• Branding Creates Loyal Customers
You want customers who recognize your brand and use your business and continue to come back. With good branding, you can give your brand a more human side, which your customers can relate to.
Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. You can create a brand that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.