Packaging plays a crucial role in your branding process. It's one of the first things people will notice about your products. Whether you're selling products or services, the design and packaging behind them make a big difference. Even if the product itself is excellent, it won't be perfect without a practical and attractive design to market itself with, It is essential to consult a brand consultant for the best packaging solutions.
Factors to Consider in Packaging
Your Target Market
Several factors can drastically affect the packaging of your product or service. One of the most important factors to consider is what your brand does and who it's targeting. This will affect how you want your packaging to look, what characters should be used in the design, etc. It would be best to consider why people would buy your specific product or service and what people are looking for in your industry, so you can cater to their needs and give them exactly what they want.
Production Costs
It would be best to consider the production costs of the packaging itself before moving forward with an idea. Keep in mind that no matter how good it looks, it will be a failed concept if it costs too much to manufacture.
Colors
It is also essential to consider the colors you can incorporate into your packaging design. Colors can affect people's feelings and moods, so it's necessary to try and incorporate colors that will make your products or services look appealing and align with your brand.
Company's Logo
Logo and company name/wordmark: what you want to communicate with your brand, and how it can be reflected in your packaging. Your logo and the copy should also align with your products or services. When everything comes together, your visuals should begin to tell the story of your brand DNA.
Information
You should have all necessary contact information, trademark and copyright info, ingredients lists, etc. These are the things that people will want to know about before they decide to buy your products or services. The more detailed you get with this information, the better off.
Visual Brand consultants are quite helpful in coming up with branding strategies and direction when it comes to making branding decisions, most of the time companies come up short when they don't have a professional brand consultant in their team, it is a good investment that will align your brand DNA with your customers.