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Strengthening Client Relationships in Finance With Thoughtful Gifts
Building strong client relationships in the finance industry is essential for long-term success. Whether you're a financial advisor,...

Lizziee Jerez
3 days ago4 min read
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Executive Gift Problems: When Premium Items Miss Their Mark
In the business world, the tradition of gifting executive promotional items remains a time-honored way to express gratitude, strengthen...

Lizziee Jerez
Jun 54 min read
3 views
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Why Your Brand Strategy Isn't Translating to Customer Action
Building a solid brand strategy is a crucial step for any business looking to succeed. A strong brand sets your company apart, motivates...

Lizziee Jerez
May 283 min read
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Event Merchandise That Tech Professionals Actually Keep
When it comes to tech industry events, grabbing the audience's attention is just the first step. The real challenge lies in creating...

Lizziee Jerez
May 223 min read
2 views


Why Corporate Merchandise Gets Forgotten in Desk Drawers
Corporate merchandise often serves as tokens of appreciation, branding tools, or simply as useful items for clients and employees....

Lizziee Jerez
May 163 min read
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Solving Promotional Product Waste in Pharma Marketing
In recent years, the pharmaceutical industry has been rethinking how it markets using promotional products. Many of these items, while...

Lizziee Jerez
May 83 min read
6 views


Maximizing Trade Show Impact with Curated Branded Swag Bags That Drive Business
In today's competitive market, making a strong first impression is vital, especially during trade shows where businesses showcase their...

Lizziee Jerez
May 44 min read
6 views
0 comments


Creative Ways to Stand Out with Trade Show Giveaways
Stand Out with High-Impact Trade Show Giveaways in Regulated & High-Growth Industries In sectors like pharmaceuticals, technology, and...

Lizziee Jerez
May 43 min read
3 views
0 comments


How To Identify And Fix Common Brand Identity Design Issues
In industries like pharmaceuticals, technology, and finance—where credibility, innovation, and clarity are non-negotiable—your brand...

Lizziee Jerez
Apr 213 min read
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The Future of Visual Brand Identity in an AI-Powered World: Why You Still Need Companies Like Visual Brand DNA
Artificial intelligence (AI) is rapidly changing how businesses create and maintain their visual brand identity. From automating designs...

Lizziee Jerez
Dec 11, 20243 min read
3 views
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The Power of Brand Guidelines: Ensuring Consistency with External Partners
In today's fast-paced business landscape, maintaining a strong and consistent brand identity is more crucial than ever. Businesses often...

Lizziee Jerez
Oct 7, 20232 min read
16 views
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Phases of Buying Packaging
Planning It would be best to plan out what you want your packaging to look like before moving ahead with a design. It's essential to have...

Lizziee Jerez
Jul 10, 20222 min read
22 views
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Do You Need Professional Packaging?
Not sure if you need professional packaging design? Read this and find some clarity on the next steps to take on your brand journey.

Lizziee Jerez
Jul 1, 20222 min read
16 views
0 comments


Sustainability Keeps Being A Growing Trend
We live in a world that is always evolving. Sustainability has been a broad and overarching trend that has shaped the business world for...

Lizziee Jerez
Jun 26, 20222 min read
8 views
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4 ways to elevate your brand using the psychology of touch in your packaging.
As a business owner, when you review your packaging design, you may feel like there's an element missing. It's okay to make changes to...

Lizziee Jerez
Oct 21, 20212 min read
25 views
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Six types of Package Designs for Cannabis Products
Six types of Package Designs for Cannabis Products

Lizziee Jerez
Sep 24, 20213 min read
18 views
0 comments


Color Psychology
How colors will influence your branding, packain and marketing goals.

Lizziee Jerez
Sep 13, 20213 min read
38 views
0 comments


Logo Design 101
The first thing potential customers see when they check out your business will almost always be your company logo. Something so seemingly...

Lizziee Jerez
Sep 5, 20213 min read
13 views
0 comments


You Need a Digital Marketing Strategy
There is no path to improving your company's conversion rate without a focused Digital Marketing strategy. A digital marketing strategy...

Lizziee Jerez
Aug 31, 20217 min read
12 views
0 comments


Best Practices For Cannabis Labeling
Cannabis labeling - what you need to know.

Lizziee Jerez
Aug 13, 20213 min read
31 views
0 comments
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